A Proposal for Overseas Retailers, Importers, and Distributors
In the kitchen & home category, customers look not only for practicality, but also for products that feel reassuring, hygienic, and thoughtfully made. We offer a kitchen cloth (dishcloth / wiping cloth) inspired by traditional “kaya” weaving from Nara, Japan, designed to be easy to explain at retail and suitable for long-term, repeat purchasing.
We supply overseas retailers and distribution partners, who then deliver value to end consumers through clear points of differentiation—heritage, functionality, and everyday usability.
1) Origin Story: Nara’s Textile Craft and Everyday Living
Our cloth is made using a double-layer kaya fabric structure, rooted in weaving traditions that have long supported daily life in Nara. With Nara’s background as a region known for practical textiles, the product offers a story that retailers can share in a simple, credible way—where it is made, and why it is made this way.
- Country/Region of origin: Japan (Nara)
2) Functional Benefits: Three Clear Reasons It Stays Hygienic and Lasts
A. Quick absorption and fast drying
The open weave structure helps the cloth absorb water efficiently and dry quickly—supporting a cleaner, fresher daily routine.
B. Easy hygiene management (boiling and oxygen bleach compatible)
In addition to machine washing, the cloth can be cared for through boiling sanitization and the use of oxygen-based bleach, making it easier for consumers to maintain hygiene over time.
C. Thoughtful material design and gentle finishing
The cloth is made with a balanced material structure:
- Front (printed side): cotton
- Back (plain side): rayon
It is also finished without unnecessary chemical treatments, providing an added sense of reassurance for everyday kitchen use.
3) Design Value: A Product That Customers Naturally Pick Up
Alongside functionality, the series includes patterns that create visual appeal at retail without becoming overly decorative. Motifs such as camel, pomegranate, and coffee-set themes help the product stand out on the shelf and support gifting and add-on purchases.
For retailers, this enables multiple merchandising approaches, such as:
- small gift and “thoughtful everyday item” positioning
- shelf differentiation through color and pattern
- short, story-based POP/label messaging (origin + performance)
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4) Suggested Use Cases That Are Easy to Communicate
With a size of approx. 35 × 40 cm, the cloth fits naturally into common household routines.
Suggested consumer-facing use cases include:
- Dish drying and wiping: low lint and strong absorbency
- Counter and table wiping: quick-drying for a cleaner feel
- Covering / styling: lightly covering dishes or bread to reduce visual clutter and keep a neat presentation
5) Overseas B2B Distribution Model
This product is intended for supply through local retailers, importers, and distributors, and positioned for dependable reorder demand. We can support partners by preparing the key sales information needed for smooth adoption—specifications, material details, origin labeling, and care instructions—so it is easy to sell in-store and online.
6) Key Specifications
- Product: Al-Fanar Original Kitchen Cloths
- Product Code / SKU : AF-FUK101 series
- Size (approx.) : W 35 cm × H 40 cm
- Materials : Cotton (front printed side) / Rayon (back plain side)
- Origin : Japan (Nara)
- Structure : Double-layer kaya fabric
- Care : Machine washable / Boiling sanitization compatible / Oxygen-based bleach compatible
-> Japan-Made Middle Eastern–Inspired Lifestyle Goods | B2B Export from Japan
